Volkswagen don’t know the meaning of ‘fast’

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There’s plenty to be said for and against the value of Formula One as a marketing tool. One major car manufacturer who continue to steer clear of the world’s greatest motor sport series is Volkswagen, who instead recently ran a strange marketing campaign ‘to discover what fast looks like’. This is what they came up with.

Volkswagen Project Fast

Their key domestic rivals have a far better idea of ‘what fast looks like’:

BMW-Sauber 2006 Launch

BMW-Sauber

McLaren-Mercedes 2006 Livery launch

McLaren-Mercedes, in their recently-launched bling-tastic 2006 colours. Should look awesome at speed. Now that’s fast.

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Keith Collantine
Lifelong motor sport fan Keith set up RaceFans in 2005 - when it was originally called F1 Fanatic. Having previously worked as a motoring...

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