Honda’s Earth Car livery was intended to raise public awareness of climate change. Unfortunately the car will also be remembered as disastrously un-competitive, the team scoring six points compared to last year’s haul of 86.
The chair of the judging panel Eric Falt said the campaign was: “The most creative all round, with a multiplicity of messages. It was an imaginative response which really got people thinking, and had many reappraise their relationship with Formula 1.”
Awareness is one thing, but action is another. What will Honda do next year?